As a google ads specialist you are responsible for creating and managing advertising campaigns for businesses. These campaigns are designed to generate measurable and scalable outcomes for clients. A google ads specialist has the ability to use a wide range of tools and strategies in order to achieve these objectives. This includes search, display, and video ads on Google Search, AdWords, YouTube, and other Google partner websites.

The key to success in a google ads specialist role is having a strong understanding of the entire digital marketing landscape. This includes search engine optimization (SEO), email marketing, landing page optimization, and other similar digital marketing tactics. Google ads specialists should also have excellent analytical and problem-solving skills in order to make data-driven decisions.

Expert Insights: Working with a Google Ads Specialist

Google makes frequent changes to its advertising platform, and a google ads specialist stays up-to-date on the latest features in order to best manage campaigns. Using new features that align with campaign objectives will help to improve performance and maximize returns on investment.

A google ads specialist will be able to identify the most effective keywords for a campaign. These keywords are designed to appeal to potential customers based on their search intent, which is measured on a scale of 1 to 100. Potential customers closer to the 100 mark are considered high-intent, and a google ads specialist will optimize campaigns so that they are most likely to reach this audience.

Google ads specialists can work at agencies, small businesses, and even as freelancers. The best way to stand out as a google ads specialist is by building a portfolio of past projects and client reviews. This will demonstrate your expertise and allow you to build trust with prospective clients.